Mapp Fashion
+69%email revenue
+63%total orders
+32%conversions
4-week A/B test, 50/50 split vs. non-personalized emails
Real personalisation needs real understanding
Powering 750+ brands, Mapp combines a complete view of every customer and real-time analytics with deep enrichment of every product, uncovering the attributes that truly matter to shoppers. It’s the understanding that powers personalised experiences and makes your brand AI-ready.
Explore the Mapp platforms
Rich fashion product data powering personalised experiences that convert.
Product Enrichment
In-depth physical and contextual attributes in a shared fashion language that powers better experiences across every surface.
AI Search & Discovery
Shopper-first product language that sharpens paid search and gets your products surfaced in AI answers.
Fashion Intelligence
See why products get returned and how sizes really sell, so you can cut returns and protect margin.
Your governed knowledge graph, giving product data meaning.
Brand Knowledge Graph
A governed graph of meaning tuned to your brand and merchandising rules, with approval workflows that keep your teams in control.
Real-Time Relevance
Every product enriched on arrival and kept relevant to context like weather, trends and the language shoppers use right now.
Domain Knowledge Packs
Plug in ready-made Fashion, Homewares and Beauty knowledge for instant category expertise, tailored to your brand.
Unify data, understand performance and automate every journey.
360° Customer View
Unify every touchpoint into one customer view that turns cross-channel activity into hyper-personalised experiences.
AI-Powered Analytics
Real-time behavioural, campaign and e-commerce data that shows what drives conversion, so you can optimise every channel.
Journey Automation
Orchestrate email, SMS, push and in-app in one flow, triggered by behaviour to land the right message at the right moment.
Trusted by 750+ brands worldwide
Find the solution built for your business.
Mapp FashionAI built for fashion retail. Enrich product data, power search and recommendations, and see what drives every sale.
GEMAA knowledge graph that gives your products meaning, so every channel, search engine and AI assistant understands what you sell.
Mapp CloudAnalytics and customer engagement in one platform. Understand behaviour and reach every customer with personalised email, SMS and journeys.
Real insights.
Real business impact.
1.1M
subscribers at Ella’s Kitchen
+80%
eCRM revenue growth at PBSL
8×
ROI for SEA Milan Airports
Turn customer potential into measurable growth.
Read success stories
Seamless integrations.
Greater possibilities.
Connect Mapp with your existing tools and technologies. Our open platform and extensive partner ecosystem make it easy to unify your data and activate wherever your customers are.
Shopify
Shopware
Antavo
Customer stories
How Belstaff grew email revenue with personalized emails.
The British luxury brand added Mapp Fashion’s recommendation APIs to its existing email platform, with its brand DNA built into every pick.
Featured now
View all resources
Event replay
Fashion Decoded Replay Hub 2026
Watch replays of our 2026 Fashion Decoded event.
Watch now
ReportFashion Retail Discovery Intelligence Report 2026397 retailers, 7 markets and 84 matched financials, Jan 2024 to Feb 2026.Free download 
IndexFashion Retail Operating Index 2025The definitive ranking of Quality and Health leaders across $1.285tr in revenue.Free download
Free toolAI Fit Check for fashionSee how AI-ready your product data is, with prioritized fixes.Run your fit check
Real customers.
Real results.
Leading brands trust Mapp to understand their customers and create more valuable experiences. See all customer stories.
750+
brands trust Mapp
300+
fashion brands on Mapp Fashion
Having a technology partner specifically focused on fashion is hugely beneficial to our P&L and has also helped us discover new digital opportunities across the whole customer journey.Seasalt CornwallFashion and lifestyle retail
Seasalt Cornwall
Mapp Fashion
Mapp Fashion
See it on your own data
Bring a product feed. We’ll show you the taxonomy your catalog is missing, and what it’s costing you.
Mapp Fashion
86%Product data fit: 86%Up from 62% after enrichment
Book a Mapp Fashion demoBook a Mapp Fashion demoBook demo Product intelligence demo
See your own catalog enriched, live, in 30 minutes.
Your catalog, enriched live.
The attributes your catalog is missing- An AI-readiness score for your product data
- Recommendations and outfits on your products
86%Product data fit: 86%Up from 62% after enrichmentWaxed cottonRelaxed fitWeekend away
Mapp Cloud
Viewed, no purchase
Email, best time
Push
Book a Mapp Cloud demoBook a Mapp Cloud demoBook demo Marketing automation demo
See journeys built on first-party product intelligence.
Journeys on your own data.
- Unified customer profiles from your data
- Journeys across email, SMS, push, app and web
- AI predictions and segments, ready to activate
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Email
Push
Viewed, no purchaseEmail, best timePushGoal: purchaseLive across 5 channels
FAQ
Frequently asked questions
Everything you need to know before you talk to us. Can’t find your answer?
Contact us
Mapp Cloud lets you collect and analyze your customer data with AI, then trigger personalized campaigns across email, SMS, push notifications, apps and your website, based on customer behavior.
Mapp Fashion is fashion-fluent AI for retailers. It enriches every product with thousands of shopper-first attributes, such as style, fit, occasion and climate, and uses them to power search, recommendations, outfits and discovery on and off your site.
Yes. Mapp Fashion enriches your product and behavioral data and hands that intelligence to Mapp Cloud, so every campaign and journey can use it. Each platform also works on its own, alongside the tools you already run.
Yes. Mapp offers native integrations for eCommerce, customer data, messaging, loyalty and more, including Shopify, Adobe Commerce and Shopware, plus flexible APIs and webhooks to connect the rest of your stack in real time.
Mapp is secure by design: MACH Alliance certified, ISO 27001, 27017 and 27018 certified and GDPR-ready, with AES-256 encryption at rest and TLS 1.2+ in transit.
A Mapp specialist gets in touch to understand your goals, then walks you through a demo tailored to your business, using your own product feed or customer data where possible.
