Our digital strategy is key to the future growth of Country Road Group and critical to this is putting our customers at the heart of everything we do. Our partnership is helping us to achieve that goal by providing personalized recommendations and outfits, so we can deliver the best experience to our customers. We have seen very positive results and I’m excited to roll it out across all our brands.

Fashion is a really complex vertical with so many moving parts. We have to contend with seasonality and trends, and that’s before we even layer on personal preferences. We saw an uplift in the Dressipi segment and saw a worse performance vs our control in the recommendation engine that wasn’t in the fashion vertical, so the non Dressipi variant was actually having a detrimental impact on performance.