Since 2011, Parmalat has been a part of the Lactalis Group and is a leading player in the milk market in Italy. It is also a top producer and distributor of essential foods that promote daily well-being. With 9 plants and over 1800 employees in Italy, Parmalat serves about 20 million Italian families and over 200 million consumers worldwide.
Parmalat has chosen Mapp Marketing Cloud to optimize its marketing efforts focused on enhancing its relationship with online customers. Through the implementation of our #engagement and #customeranalytics features, we aim to improve campaign performance by providing a highly personalized approach to customer engagement, thereby enhancing the relationship with their customer base.
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