Mapp Blog

A quick debrief on the impact of ChatGPTs launch of agentic shopping.

What really separates fashion’s winners from the rest.

Agentic AI is already shaping how your customers shop, but if your products don’t understand human context and intent, even the smartest assistant returns guesses instead of great matches.

As of July 2, 2025, T-Online in Germany requires strict alignment for DKIM signatures on emails. But what does that actually mean?

We show how Instagram’s indexing update is reshaping search visibility for fashion brands. Learn what it means, why it matters, and how to optimise your content to stay ahead.

What if it was your garment attribute detail that was quietly costing you margin? In fashion, it’s not the obvious choices that hurt profit – it’s the overlooked ones hidden in your product data. 

In a world where doing “slightly better” no longer guarantees survival, fashion retail needs a new kind of growth playbook. At Fashion Decoded, Mairi Fairley made the case for bold, intelligent reinvention — and why...

Fashion marketers are under pressure to do more with less, while staying ahead of fast-changing consumer trends. This recap from Fashion Decoded reveals four key strategies to stay profitable and relevant.

Fashion Decoded is where the industry takes action. Hosted by Mapp at London’s 180 Studios, this event brings together forward-thinking leaders to tackle fashion’s biggest challenges head-on.

Shoptalk Europe wasn’t about hype this year, it was about hard truths. Retailers are done browsing and they’ve never been so ready to fix what’s broken, starting with product data and AI that actually fits...

In fashion retail, the pressure is on. Brands are fighting for profitability in an environment where speed, precision, and relevance are everything. But there’s a catch: AI alone is not the holy grail.

The future of fashion retail is here, but many brands are still speaking the wrong language.

We spoke to 30+ fashion retail leaders and the message was clear: the stack is sophisticated, but disconnected. What’s missing? A shared language that connects customer intent to product data.

Fashion marketing in 2025 demands a new approach, driven by data, personalization, and purpose. Discover how you can adapt and download Mapp’s Fashion Marketing Playbook for 10 practical tactics and strategies.

Spring brings fresh trends and fresh challenges. Short product cycles and high acquisition costs mean fashion brands must move fast. With AI and predictive analytics, you can optimize stock, personalize campaigns, and boost loyalty.

Dressipi captivated the German retail market at eTail Berlin. From a standing-room-only masterclass to conversations with industry giants like Zalando and Decathlon: the perfect blend of personalization and profitability is what fashion retailers need.

From leveraging AI to enhance personalization to bridging the gap between data and experience, Sarah explains how brands can unlock deeper customer understanding and drive smarter marketing strategies.

Gmail remains the most popular email platform, with over 1.8 billion users worldwide and a market share of more than 30%.

Accessibility is crucial in email. When your emails are easy to navigate and understand, you connect with more people, build trust, and foster greater engagement.

Your marketing emails might be pushing customers away without you knowing it. Discover how accessibility checkers & testing tools can transform your campaigns from frustrating to inclusive.

In addition to VMC (Verified Mark Certificates) and CMC (Certified Mark Certificates), the industry can now benefit from this tool to support businesses with improving both email campaign security and performance.

Halloween is a prime opportunity for marketers to get creative. With its spooky themes and playful spirit, brands can engage customers in unique and memorable ways to make their brand stand out.

We’re thrilled to introduce Mapp AI Chat, an essential enhancement of the Mapp AI Assistant package. Mapp AI Chat is designed to simplify data analysis and provide marketers with real-time insights and actionable recommendations, helping...

In this blog, we’ll explore three powerful ways Mapp Marketing Cloud helps businesses activate customer data and transform it into actionable insights that drive sustainable success – with a sprinkle of AI to discover the...