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About us

Why Mapp
The Tech.
The Company.
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See why Mapp stands out as the wise choice.

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Introducing Fashion Product Intelligence

Fashion intelligence, built into every product.

Most fashion retailers lose revenue to shallow product data: poor search, weak recommendations, underperforming ads.
Mapp Fashion fixes this at the source, by enriching your entire catalogue with 26,000+ stylist-curated attributes so the same product intelligence powers every channel.

Mapp Fashion →
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Trusted by over 300 leading global businesses

Brownie
Carolina Herrera
CBR Group
Ann Taylor
Glassons
House of Bruar
Loft
Peacocks
URBN
Purificacion Garcia
Sergio Rossi

Marketing technology has a complexity problem.
We built the antidote.

Most platforms promise everything and deliver complexity. Mapp is built on a different premise: the brands that win are the ones who know their customers deeply, and act on that knowledge faster than anyone else. Without compromising their identity in the process.

One vision. Two platforms.
For brands that want to run on AI,
not be run by it.

AI is already reshaping how brands acquire, retain, and grow. The question isn’t whether to adopt it. It’s whether you do it on your terms. Mapp gives you the infrastructure to decide.

Mapp Marketing Cloud

Orchestrate every
customer relationship.

The end-to-end marketing platform for consumer brands. Unified data, AI predictions, and coordinated execution across every channel, from one platform, not six.

Unify One view of every customer, across every data source. No fragmentation, no blind spots.
Predict AI models that surface churn risk, purchase intent, and next best action before you have to ask.
Orchestrate Email, push, web, SMS: a single coordinated workflow that replaces disconnected point solutions.
Explore Marketing Cloud →
Mapp Fashion Intelligence

Protect your brand
while scaling AI.

The only AI platform trained on fashion. Semantic capital, taxonomy enrichment, and merchandising intelligence built to amplify your brand voice, not replace it.

Enrich Fashion-trained AI that understands silhouette, occasion, and season, not just generic product attributes.
Merchandise Surface the right product at the right moment across search, catalog, and recommendations.
Buy smarter Predictive buying intelligence that reduces overstock, identifies gaps, and surfaces emerging trends.
Explore Mapp Fashion →
Find your fit

Your industry shapes your marketing.
Find the platform built for it.

Some industries have a dedicated Mapp platform. Others run on Mapp Marketing Cloud, with playbooks tuned to their reality. Either way, you start where you belong.

Mapp Fashion

Fashion

A purpose-built AI for fashion brands. Semantic capital, taxonomy AI, fashion-trained models.

Explore →
Marketing Cloud

Retail

From campaigns to conversations. Unified data and orchestration across every channel.
Marketing Cloud

Finance

Trust as the product. Compliant, contextual customer engagement at scale.
Marketing Cloud

Publishing

Reader relationships, not page views. Subscription growth through behavioral insight.
Marketing Cloud

Hospitality

The guest experience, before, during and after the stay, in one continuous memory.
Marketing Cloud

Sports & entertainment

Fans aren’t customers. We help clubs and rights holders turn passion into lifetime value.
Recent perspectives

Stories worth your time.

Case Study
AI
Personalization
Case Study
AI
Personalization
Case Study
Start the conversation

Whether you’re scaling a retail group, building a fashion house, or both. Mapp gives you the platform to grow.

Without losing what makes you different. One conversation to figure out which platform fits. Your data stays in Europe. Always.

Talk to Marketing Cloud team Talk to Mapp Fashion team