Welcome to the Mapp Family: Mavriq

Mavriq is a member of the Moltiply group, the first Italian tech unicorn listed on the Milan Stock Exchange. It manages 19 brands across two continents, including Segugio.it, MutuiOnline.it, and Trovaprezzi.it in Italy. Serving over 180 million users annually, the company employs more than 900 professionals across eight countries. Mavriq has recently accelerated its international expansion through strategic brand acquisitions in France, Spain, Mexico, and the Netherlands.

Innovating and Enhancing the Customer Experience

Amid rapid growth, Mavriq has chosen Mapp Marketing Cloud to enhance their Customer Lifetime Value Management and deliver personalized experiences, crucial for strengthening the relationship with its audience.

The choice to adopt Mapp was also significantly inspired by the favorable experience of the French comparison site LeLynx.fr, a subsidiary of Moltiply, which has effectively utilized Mapp Marketing Cloud for several years.

Mapp Marketing Cloud was selected because of its adaptability, sophisticated features, and the tailored assistance, which aligns seamlessly with the requirements of a global and innovative company such as Mavriq.

We chose Mapp for its ideal balance of robust features and tailored solutions. By implementing a unified platform across our brands, we've established specialized competence centers that enhance our strategic integration and scalability. We are excited to leverage Mapp Marketing Cloud's capabilities to develop personalized and innovative Customer Experiences.

Nicoletta Papucci

Chief Marketing Officer @Mavriq

We are delighted to welcome Mavriq, a fast-growing and innovative company, as a new customer. Their strategic approach to marketing and commitment to innovation make them a perfect match for fully leveraging the capabilities of our solution. We look forward to supporting their success and driving transformative results together.

Marco Salerno

Sales Director Italy @Mapp